- March 13, 2011By Paul on March 13, 2011Read more
When it comes to sales presentations this is the story so far: whether in media and publishing, professional services, or technology, our clients have been facing similar frustrations: long stacks of slides, uninspiring content, unclear messages and lack of impact. We have been responding to such frustrations by planning, writing, designing and building sales presentations in PowerPoint, or Flash...
- March 2, 2011By Paul on March 2, 2011Read more
Gareth Phillips, a seasoned industry heavyweight, became a partner and co-owner of Skyron last month. Gareth has held a number of senior roles in blue-chip advertising, direct marketing, branding, media and interactive agencies; WPP, IPG, Digital Marketing Group and Omnicom. Gareth has gained great exposure to a number of industries such as pharma, software, luxury goods and telcos and...
- January 9, 2011By Paul on January 9, 2011
This is Odeon’s email newsletter unsubscribe page. A nice example of how to face relationship break-ups with style and humour. A bit of AB testing would be an interesting exercise to find out if such display of wit actually reduces unsubscribes. A bit of wit might be just what your B2B email unsubscribe page needs.