• Content for e-Commerce sites: best practices

    By Gareth Phillips on July 21, 2016

    When managing an E-Commerce website, businesses often have to decide what percentage of budget and resources is split between PPC or SEO. Thinking that PPC will be more effective (instant?) often leads businesses to disregard the impact that quality content might have on their generation of leads. After all, you may get a customer to your site, but it...

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  • SEO: Do you need a hand to keep up with Google?

    By Gareth Phillips on June 27, 2016

    Google has changed SEO forever One thing is clear: SEO is not what it used to be a few years ago. Google has, and is continuously changing SEO, and for businesses, it is a case of adapt or perish. Previously, a few tweaks (and tricks) were enough to improve your Google ranking. Today they are reason enough to put...

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  • Where’s the User in the User Experience of a business system?

    By Gareth Phillips on June 22, 2016

    When designing a business application, it is all too often about functionality, data integrity and performance. Taking a leave out of our site design projects, we would have to take decisions according to what we think will look best, what we think will be more intuitive, more useful, etc. Whilst it is pragmatic, it can be dangerous. With business...

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  • Affordable, Bespoke ERP

    By Gareth Phillips on June 17, 2016

    No two businesses are alike: each has its own needs, its different departments and activities, and ultimately its own goals. Coordinating the different aspects of any business can be challenging and sometimes profit gets lost along the way. When your business reaches a certain size, spreadsheets become inefficient. It becomes a challenge to coordinate workflows, procedures and databases and...

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  • PPC vs. SEO: Where Should Your Budget Go?

    By Gareth Phillips on May 17, 2016

    In our previous post we covered what SEO is, how it works and why you should or not consider outsourcing it. In this post however, we address the relationship between PPC –Pay per Click – and SEO, and on which you should focus your efforts. What are the differences? Both SEO and PPC are part of Search Engine Marketing...

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  • Reasons Why You Should Consider Outsourcing Your SEO

    By Gareth Phillips on May 12, 2016

    As you probably know, Search engine optimisation (SEO) is essential to optimise your website’s position in the organic search results of search engines such as Google or Bing.  Originally these search engines use pieces of software – or ‘spiders’  – to identify keywords and phrases on your site, these help to set the relevance of your page on the search list....

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  • Why Responsive Website Design Matters to your business

    By Gareth Phillips on May 10, 2016

    Last year Google revealed that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan”. Information about the 8 remaining countries hasn’t been made public by Google, however we can only imagine that the UK is among those countries. According to data gathered by eMarketer, an independent market research company, it has...

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  • Compass MI

    Build Vs. Buy: a hidden lie & why a blend of the two is the best way

    By Gareth Phillips on September 18, 2015

    The lie There are no good “buy” options. Full Stop. We definitely are not saying that there aren’t any good products out there. There are. But the complexities of moving business conditions and the distinct nature of the internal processes that support them, means they don’t fit. The term “off the shelf” is a marketing gimmick. It really isn’t...

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  • Windows mobile 5, 6.0 & 6.5 – a decade on

    By Gareth Phillips on September 11, 2015

    You still sign for your shopping on one. Our clients take Medical Services Audits on one. You still sign for parcels on one. Our clients take Health & Safety Audits on one. Your cab driver uses one (unless he’s on Uber!). Windows Mobile devices just won’t die. Which is why we support them – so our clients can carry...

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  • Screen scraping: helping clients build a business from publicly available data, safely, securely and sensitively.

    By Gareth Phillips on September 4, 2015

    Over the last year, we’ve been posed two screen-scraping challenges, both from the world of media. In both cases the purpose was to consolidate publicly available, non-commercially sensitive data. Whilst the overarching business imperatives were different – one was business intelligence and the other providing a consumer service – the challenges were the same, which we thought we’d share:...

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