• Is it worth spending money on a Content Collation system? 

    By Gareth Phillips on November 14, 2017

    In January 1996, Bill Gates wrote one of his infamous essays, titled Content is King. This came out at a time when the World Wide Web was just starting to reveal what years later would consolidate as one of the biggest inventions of the 20th century.  Bill Gates’ essay was innovative at the time, but it was only announcing what was already...

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  • What you need to know about the General Data Protection Regulation (GDPR)

    By Gareth Phillips on November 7, 2017

    The General Data Protection Regulation, or GDPR, will come into effect from May 2018. Replacing the Data Protection Directive 95/46/EC.   Like most new legislation, it introduces a new set of challenges to ensure compliance.  Specifically, GDPR will affect how you collect and process data, how you ask for consent to collect the data and how you report a breach of security. If it is enforced as it is written, it will dramatically affect online data capture.   How GDPR will...

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  • Take your first Chatbot step

    By Gareth Phillips on October 30, 2017

    Bots are everywhere in technology – ranging from malicious bots that come with a virus to Search Engine spiders that crawl the web looking for new pages to add.   In this context though, we’re talking about ‘Chatbots’.   What is a Chatbot? Chatbots hold a conversation with you or your customer to accomplish a task.   They do the customer service work for you, unlocking some...

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  • GDPR and the expected implications

    By Gareth Phillips on July 3, 2017

    WHAT IS THE GDPR? By now, most companies who do any business in the EU are aware of the General Data Protection Regulation (GDPR), which was approved by the EU Parliament on April 14, 2016, and goes into effect on May 25, 2018. The GDPR replaces the Data Protection Directive 95/46/EC. Organisations found in non-compliance will face heavy fines: €20 million...

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  • 6 Common SEO Mistakes

    By Gareth Phillips on August 19, 2016

    We often talk about SEO best practices, in other words what you should doing to to your site. However, what about those practices you need to stay away from? In what shouldn’t you be doing? 1. Misuse of Keywords If you are reading this article, that means you are probably already familiar with SEO and that you know that...

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  • Content for e-Commerce sites: best practices

    By Gareth Phillips on July 21, 2016

    When managing an E-Commerce website, businesses often have to decide what percentage of budget and resources is split between PPC or SEO. Thinking that PPC will be more effective (instant?) often leads businesses to disregard the impact that quality content might have on their generation of leads. After all, you may get a customer to your site, but it...

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  • SEO: Do you need a hand to keep up with Google?

    By Gareth Phillips on June 27, 2016

    Google has changed SEO forever One thing is clear: SEO is not what it used to be a few years ago. Google has, and is continuously changing SEO, and for businesses, it is a case of adapt or perish. Previously, a few tweaks (and tricks) were enough to improve your Google ranking. Today they are reason enough to put...

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  • Where’s the User in the User Experience of a business system?

    By Gareth Phillips on June 22, 2016

    When designing a business application, it is all too often about functionality, data integrity and performance. Taking a leave out of our site design projects, we would have to take decisions according to what we think will look best, what we think will be more intuitive, more useful, etc. Whilst it is pragmatic, it can be dangerous. With business...

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  • Affordable, Bespoke ERP

    By Gareth Phillips on June 17, 2016

    No two businesses are alike: each has its own needs, its different departments and activities, and ultimately its own goals. Coordinating the different aspects of any business can be challenging and sometimes profit gets lost along the way. When your business reaches a certain size, spreadsheets become inefficient. It becomes a challenge to coordinate workflows, procedures and databases and...

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  • PPC vs. SEO: Where Should Your Budget Go?

    By Gareth Phillips on May 17, 2016

    In our previous post we covered what SEO is, how it works and why you should or not consider outsourcing it. In this post however, we address the relationship between PPC –Pay per Click – and SEO, and on which you should focus your efforts. What are the differences? Both SEO and PPC are part of Search Engine Marketing...

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