The Royal College of Surgeons is an extraordinary organisation blending a tradition dating back to the fifteenth century with the latest cutting edge developments in medicine. Its complex set of services and the multitude of audiences, both within and outside the medical profession, require a well considered and crafted online proposition that delivers value to all stakeholders.
Skyron won a competitive pitch to:
- Research the specific stakeholder’ requirements
- Define and structure the website’s content according to the research findings as well as the college’s overall digital communications activity
- Define KPIs
- Design and build the user experience