- September 4, 2018
Bots for ECommerce Business: Improving Your Customer Service
By Gareth Phillips on September 4, 2018From the unaffordable to the affordable. Providing 24 hours a day, 7 days a week Customer Service used to be the preserve of the large corporate with offices across the globe. They could ‘follow the sun’ and like Arkwright: “open all hours”. Whilst eCommerce sales were 24/7, Customer Service was stuck at 8/5. Quite an odd...Read more00 - June 19, 2018
The time to switch to HTTPS is now!
By Gareth Phillips on June 19, 2018In 2014, the Internet’s security suffered one its biggest vulnerabilities: The Heartbleed Bug. This bug could allow anyone to read information protected by SSL/TLS (e.g. a server’s password), which in some cases could grant access to an entire websites back-end data. This prompted Google to make HTTPS a ranking signal, which would provide sites with a...Read more - March 26, 2018
10 things to consider about GDPR
By Gareth Phillips on March 26, 20181. What GDPR is really about If you think it is just about data, then you’re wrong. GDPR is about how you process the data and what the control is over that process. 2. EU citizens’ rights are protected by GDPR Unfortunately, not. Under the GDPR, protection extends to the rights of people whose data is collected...Read more - November 14, 2017
Is it worth spending money on a Content Collation system?
By Gareth Phillips on November 14, 2017In January 1996, Bill Gates wrote one of his infamous essays, titled Content is King. This came out at a time when the World Wide Web was just starting to reveal what years later would consolidate as one of the biggest inventions of the 20th century. Bill Gates’ essay was innovative at the time, but it was only announcing...Read more - November 7, 2017
What you need to know about the General Data Protection Regulation (GDPR)
By Gareth Phillips on November 7, 2017The General Data Protection Regulation, or GDPR, will come into effect from May 2018. Replacing the Data Protection Directive 95/46/EC. Like most new legislation, it introduces a new set of challenges to ensure compliance. Specifically, GDPR will affect how you collect and process data, how you ask for consent to collect the data and how you report a breach of security. If it is enforced as it is written, it will dramatically affect online data capture. ...Read more - October 30, 2017
Take your first Chatbot step
By Gareth Phillips on October 30, 2017Bots are everywhere in technology – ranging from malicious bots that come with a virus to Search Engine spiders that crawl the web looking for new pages to add. In this context though, we’re talking about ‘Chatbots’. What is a Chatbot? Chatbots hold a conversation with you or your customer to accomplish a task. They do the customer service work for...Read more - July 3, 2017
GDPR and the expected implications
By Gareth Phillips on July 3, 2017WHAT IS THE GDPR? By now, most companies who do any business in the EU are aware of the General Data Protection Regulation (GDPR), which was approved by the EU Parliament on April 14, 2016, and goes into effect on May 25, 2018. The GDPR replaces the Data Protection Directive 95/46/EC. Organisations found in non-compliance will face heavy...Read more - August 19, 2016
6 Common SEO Mistakes
By Gareth Phillips on August 19, 2016We often talk about SEO best practices, in other words what you should doing to to your site. However, what about those practices you need to stay away from? In what shouldn’t you be doing? 1. Misuse of Keywords If you are reading this article, that means you are probably already familiar with SEO and that...Read more - July 21, 2016
Content for e-Commerce sites: best practices
By Gareth Phillips on July 21, 2016When managing an E-Commerce website, businesses often have to decide what percentage of budget and resources is split between PPC or SEO. Thinking that PPC will be more effective (instant?) often leads businesses to disregard the impact that quality content might have on their generation of leads. After all, you may get a customer to your...Read more - June 27, 2016
SEO: Do you need a hand to keep up with Google?
By Gareth Phillips on June 27, 2016Google has changed SEO forever One thing is clear: SEO is not what it used to be a few years ago. Google has, and is continuously changing SEO, and for businesses, it is a case of adapt or perish. Previously, a few tweaks (and tricks) were enough to improve your Google ranking. Today they are reason...Read more