Odeon: when the time has come to part, how to do it in style

Odeon: when the time has come to part, how to do it in style
Posted by Paul on January 9, 2011 in B2B, Branding, CRM, Customer Service
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This is Odeon’s email newsletter unsubscribe page.

A nice example of how to face relationship break-ups with style and humour. A bit of AB testing would be an interesting exercise to find out if such display of wit actually reduces unsubscribes. A bit of wit might be just what your B2B email unsubscribe page needs.

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