Company pages have been the weakest LinkedIn feature, until now. LinkedIn has finally added more functionality to the Company pages making them a far more powerful feature. The brand new Products & Services section allows every company to add a very detailed and comprehensive portfolio of their offering onto their LinkedIn Company profile. This is a fantastic opportunity for a number of reasons:
- It is a fantastic showcase tool
- It is a great opportunity for every company to fine-tune the description and details of their offering
- Allows YouTube video imports and linking
- The Company page can finally add real value and become a landing page (emails, business cards, etc.)
- Allows promotion of the product/service on LinkedIn
- Hopefully the products/services listed will be searchable, to bring buyers and sellers closer than ever
The only drawback is that companies have one more thing to keep up-to-date.
We are now working to update our LinkedIn Company pages.