Consumerisation and corporate apps

Consumerisation and corporate apps

Probably more than in any other area of IT, consumerisation is driving the way that mobile technologies will be used in business.

Perhaps the best way to explain this is that ten years ago, business had the best technology. Now people use good technology at home and go to business and use bad technology. This makes employees very impatient of what is happening with business apps. They are used to interacting in a different – more efficient and intuitive – way. They know what’s possible and are demanding it – or protesting by not using – poor quality mobile business apps.

Perhaps they are more forgiving of internal systems, but mobile apps far less so. A clunky mobile app is so painfully juxtaposed against a slick app like smartr, Evernote or Dropbox. One tap on your smartphone and you’ve gone from the efficient and fast to the unclear and ugly – unacceptable.

Standards have to be raised – and they are. Delivering to consumer standards and capturing the value of that environment is a real must for businesses.

Oliver Bussman from SAP sums it up quite well: “It’s important for me to understand the consumer trends because there is a high, high probability that in three to six months someone will ask to use one of these mobile devices”

But it isn’t just about delivering beautiful looking, user-centric apps. What underpins those apps is as equally important. Often that means bringing together different data sources and systems. That’s where the hard yards are and often where companies with a heavy UX biased get tripped up. That’s a whole other subject though.


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