Cold calling? A bit of homework will help…

Keen cold caller: Hi Yannis, we are so-and-so PR agency and would like to know if you would be interested in our services.

Yannis: Sure, email me your stuff and I will have a look

Keen cold caller: That’s great. Can I have your email?

Yannis: You don’t know my email? How did you get my name and company then? Haven’t you done any research?

Keen cold caller: Don’t know. I work off a database I was given, so I am calling a long list of companies you see.

Yannis: Actually we are quite happy with our current agency. Bye!