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March 26, 2011
Looking for inspiration for your B2B interactive demo? Learnings from Microsoft’s PC Scout
By Paul on March 26, 2011In the world of B2B communications a well executed interactive demo can be a powerful marketing...00 -
March 13, 2011
Corporate sales presentations: CXOs love the iPad and put a spanner in the works
By Paul on March 13, 2011When it comes to sales presentations this is the story so far: whether in media and... -
August 19, 2010
News International B2B campaign converts over 75%
By Paul on August 19, 2010News International Commercial launched a week-long campaign to boost brand awareness of The Sun amongst planners... -
August 12, 2010
iPad advertising will create amazing opportunities for B2B brands
By Paul on August 12, 2010We have been commissioned to create some engaging interactive advertising for a global B2B brand that... -
July 12, 2010
“mailto” links are bad for B2B business
By Paul on July 12, 2010We have banned the use of “mailto” links at Skyron. “mailto” links are costing you leads... -
June 29, 2010
Skyron launch B2B lead generation microsite for The Sun Classifieds
By Paul on June 29, 2010The Sun Classifieds team are targeting the recruitment sector with a new message and a lead... -
May 30, 2010
Mind your (body) language in meetings
By Paul on May 30, 2010Crossing arms has never been the same since I read Persuasion (James Borg, 2007, Pearson Education)....