Your organisation is likely to have at least one of the following: enterprise software solutions, intranet, digital products, client dashboards, BI dashboards, mobile or other business applications. If you are involved in the sponsoring, management, or development of such tools you have probably found that discussions tend to be dominated by the usual stakeholders: IT, sales, marketing, product development or HR. It is also likely that the end user, be it a client, prospect, supplier, employee, regulator, or the press is absent from the negotiating table.
This document will give you some initial ammunition to generate an interest in the end user amongst your teams. It might not be enough to bring the end user to the centre of attention, but hopefully it will help, firstly, to highlight that there is a user experience problem, and secondly, to move the argument away from technology and features and closer to delivering what users want.