With the recent consumerisation of IT decisions trend, it’s all too easy to get drawn in by product hype. But when deploying new technology in your organisation, moving away from emotional decisions to identifying key requirements and finding the best solutions to meet them is essential.
If you aren’t being objective, you could end up with a costly investment that doesn’t pay off.
Following a simple three-step process will help prove or disprove any emotional perceptions to allow you to make the right decision.
The first stage is Discovery using interviews that are focused on understanding the work environment, needs and activities, while also noting the users’ comfort level with technology.
The second stage floats concepts past potential users to get honest feedback. These ideas go beyond the hardware. Look at the entire ecosystem, which involves hardware, software, content, connectivity and support. This informs the prototype development stage.
The third stage is to deploy the full ecosystem as a prototype to a small, pilot group of users to:
- Validate that you are implementing something worthwhile
- Make any adjustments to any custom applications/software
- Ensure the device withstands the rigours of the workplace
- Perfect training methods
The following are a couple of actual client examples that illustrate this process influenced mobile strategy and why it’s essential for creating the right solutions:
- Functionality: Understand that the device is just the medium. Building valuable and easy-to-use functionality that leveraged the device’s interactive capabilities was the sole focus when creating the sales enablement tool for a client. A lot of which was uncovered during the second stage.
- Pilot: Enterprise-grade physical equipment and software need to withstand the rigours of an eight-hour-plus workday. It also is sometimes used by people that don’t want to be using it. Thorough piloting of both hardware and software was key for one of our clients to selecting the right combination.
All in all, take time to complete discovery work to make sure that you’re making an informed, lasting decision based on the needs of the users and not on the excitement of tech-savvy management.