We developed this website for a single reason: to provide a small and targeted group of people – advertising production professionals – with the information they need to do their job better – ad specs and delivery details.
Previously, the support line featured on the website was being inundated with calls from frustrated users on a daily basis. The new website delivers the right information to them in the right format. The result? A 90% drop in time-wasting enquiries and a very happy client.
The strikingly simple recipe for this is nothing new, but worth repeating:
- Understand your audience
- Generate relevant content
- Make the content easily accessible
- Sit back and reap the benefits
We love it when a plan comes together.