Time-wasting enquiries down 90% after website delivers the right content to the right audience in the right format

Time-wasting enquiries down 90% after website delivers the right content to the right audience in the right format

News International AdHelpHere is another great example of a classic scenario: great content meets loving audience and they live happily ever after.

We developed this website for a single reason: to provide a small and targeted group of people – advertising production professionals – with the information they need to do their job better – ad specs and delivery details.

Previously, the support line featured on the website was being inundated with calls from frustrated users on a daily basis. The new website delivers the right information to them in the right format.  The result? A 90% drop in time-wasting enquiries and a very happy client.

The strikingly simple recipe for this is nothing new, but worth repeating:

  • Understand your audience
  • Generate relevant content
  • Make the content easily accessible
  • Sit back and reap the benefits

We love it when a plan comes together.

Link: http://www.niadhelp.com/

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