• Skyron is looking for an Information Architect (permanent), London, up to £40K

    By Paul on March 6, 2013

    Are you passionate about technology, information and how we interact with them? Are you a sworn champion of users’ rights and strive to create awesome experiences for them? Are you a natural team player keen to learn, share and collaborate? If you are indeed such a rare creature, we need you! We are a growing technology and marketing agency...

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  • Neglected alerts, error messages and other unglamorous digital touch-points can erode your brand

    By Paul on February 6, 2013

    I guess I could call myself an HTC fan. Not only because I think they produce decent products but also because I would like to believe that they follow Avis’s old moto, “We are No.2, we try harder”. Alas, they appear not to be doing so; they suffer from the same malaise that besets countless other companies with digital...

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  • How People Really Use Mobile

    By Gareth Phillips on January 11, 2013

      SOURCES “Seven Shades of Mobile” study, conducted by InsightsNow for AOL and BBDO, 2012. In the first phase, 24 users completed a seven-day diary and in-depth interviews. In the second, 1,051 U.S. users ages 13 to 54 were surveyed, data on 3,010 mobile interactions were collected, and the mobile activities of two-thirds of those users were tracked for 30...

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  • Share The (Real) Love

    By Paul on December 17, 2012

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  • 7 Content Marketing Ideas To Steal From The New Coca Cola Corporate Website

    By Paul on December 10, 2012

    The new Coca Cola website is a great specimen for a new generation of corporate websites that turn the traditional monolithic company description into a humanised, dynamic and engaging narrative. We have isolated 7 features that make this website an inspiration for any organisation looking to improve the way it engages with its audience.

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  • Skyron purchases MDB Consulting and expands technical capability

    By Paul on November 20, 2012

    Skyron has purchased MDB Consulting, a northwest based software and technology firm. Founded in 2003, MDB Consulting delivers complex data integration, systems integration and business-enabling software for blue-chip firms such a Centaur; Compass Group; Defaqto; and 3i. Commenting on the purchase, Skyron’s managing director, Gareth Phillips said, “The purchase of MDB Consulting takes our technology offering to a new...

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  • You’re as cold as ice – Why you need emotion in your corporate comms and how to introduce it

    By Paul on October 16, 2012

    More likely than not, emotion is absent from your corporate communications. Why is emotion important and how can you introduce it? Are you as cold as ice? How good are your website, mobile apps, intranet, customer extranet or CRM system? Do users go into a “Like” frenzy when in front of your content, or do they throw their hands...

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  • Windows 8: Early conclusions from a business and mobile perspecitve

    By Gareth Phillips on October 9, 2012

    I have been using Windows 8 for just over a couple of weeks now. Purists would argue that it isn’t a pure Windows8 experience as I am running it using VMWare on my Mac and I haven’t experience the Tablet or Mobile version yet, but I think there are some interesting conclusions to be drawn already. First is the...

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  • Self service from hell: How large corporates serve an insulting user experience to job applicants

    By Paul on September 11, 2012

    Are you a manager recruiting on behalf of your large corporate employer? Are you a director hoping that your managers get their hands on the best talent out there? Are you in HR and certain that everyone is having a field day with the third party recruitment solution you invested in? Below we reveal the misery your online job...

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  • Time to rethink your online product demos – 10 examples for inspiration

    By Paul on August 15, 2012

    Copy written by the marketing manager? Design inspired by your annual report? Interactions borrowed from PowerPoint’s Transitions gallery? Built in Flash? Voiceover done in the office with a laptop mic? Sitting somewhere deep in your website, probably badly resized? If any of the above describe your currently available product or service demos, the time has come for a radical...

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