• PPC vs. SEO: Where Should Your Budget Go?

    By Gareth Phillips on May 17, 2016

    In our previous post we covered what SEO is, how it works and why you should or not consider outsourcing it. In this post however, we address the relationship between PPC –Pay per Click – and SEO, and on which you should focus your efforts. What are the differences? Both SEO and PPC are part of Search Engine Marketing...

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  • Reasons Why You Should Consider Outsourcing Your SEO

    By Gareth Phillips on May 12, 2016

    As you probably know, Search engine optimisation (SEO) is essential to optimise your website’s position in the organic search results of search engines such as Google or Bing.  Originally these search engines use pieces of software – or ‘spiders’  – to identify keywords and phrases on your site, these help to set the relevance of your page on the search list....

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  • Why Responsive Website Design Matters to your business

    By Gareth Phillips on May 10, 2016

    Last year Google revealed that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan”. Information about the 8 remaining countries hasn’t been made public by Google, however we can only imagine that the UK is among those countries. According to data gathered by eMarketer, an independent market research company, it has...

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  • Compass MI

    Build Vs. Buy: a hidden lie & why a blend of the two is the best way

    By Gareth Phillips on September 18, 2015

    The lie There are no good “buy” options. Full Stop. We definitely are not saying that there aren’t any good products out there. There are. But the complexities of moving business conditions and the distinct nature of the internal processes that support them, means they don’t fit. The term “off the shelf” is a marketing gimmick. It really isn’t...

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  • Windows mobile 5, 6.0 & 6.5 – a decade on

    By Gareth Phillips on September 11, 2015

    You still sign for your shopping on one. Our clients take Medical Services Audits on one. You still sign for parcels on one. Our clients take Health & Safety Audits on one. Your cab driver uses one (unless he’s on Uber!). Windows Mobile devices just won’t die. Which is why we support them – so our clients can carry...

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  • Screen scraping: helping clients build a business from publicly available data, safely, securely and sensitively.

    By Gareth Phillips on September 4, 2015

    Over the last year, we’ve been posed two screen-scraping challenges, both from the world of media. In both cases the purpose was to consolidate publicly available, non-commercially sensitive data. Whilst the overarching business imperatives were different – one was business intelligence and the other providing a consumer service – the challenges were the same, which we thought we’d share:...

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  • Agile UX?

    By Gareth Phillips on July 9, 2015

    In previous years, we have been guilty on increasingly investing too much time in the UX ‘production’. In some recent cases the time taken (duration) – not effort (person-days) – exceeded the development time! And the first thing to get cut to make up the lost time? Testing. We needed to act. We needed to stop wasting our clients’ time...

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  • Emily completes Edinburgh Half Marathon for Charity

    By Paul on June 9, 2015

    Skyron’s very own Emily Dear recently completed the Edinburgh Half Marathon along with her brother, Will, cousin, Joey, and friend Simon in memory of Aunt Rosie. Aunt Rosie was a strong supporter of World Vision, an international charity devoted to helping children all over the world, so they set out to raise as much money as possible in her honour. Well done...

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  • We are hiring: Front-End Developer

    By Paul on February 24, 2015

    Skyron is currently recruiting for a Front-End Developer at our offices in Horwich, Bolton. We are looking for an enthusiastic Front-End Developer with a minimum of 4-5 years’ experience. The candidate should be able to demonstrate expertise in the following areas: CSS3 HTML5 JavaScript / JQuery and other libraries Adobe Photoshop and/or Adobe Fireworks Adobe Illustrator Any ASP.NET experience would be...

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  • A proven approach to effective MI

    By Gareth Phillips on January 29, 2015

    If you work in the IT department of a large corporate then this approach probably isn’t for you. You’ve probably got Cognos running and this actionable, pragmatic approach won’t fly. If however you are one of the many mid-sized firms in the UK, or a division of a large corporate, then this approach may work for you – and...

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