• Hiring: Web Project Manager, permanent, London, salary £40K pa

    By Paul on June 14, 2010

    Do you want to run your own show, manage your own clients and work on a spellbindingly wide variety of great briefs? Join Skyron, a growing, independent digital communications agency based in London SE1. We are looking for an experienced project manager to manage the design, build, hosting and support of ROI-driven websites, intranets/extranets, content management systems, bespoke web...

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  • Montagu Private Equity appoints Skyron and To The Point to take message to market

    By Paul on June 14, 2010

    Offering full support to management teams is how Montagu Private Equity creates strong partnerships that lead to successful deals. Montagu hired digital B2B agency Skyron and branding consultancy To The Point to take this message to its diversified group of audiences, by creating effective digital touch points through a new corporate website and an appropriate digital communications strategy. A...

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  • Hiring: ASP.NET Developer, permanent, London SE1, £35K pa

    By Paul on June 12, 2010

    Skyron is a busy and growing digital communications agency in SE1, London. We have a fantastic client list and a great portfolio. Our services include web development, online marketing, SEO and analytics. About the role You will work on a variety of web projects including campaign sites, content management systems and bespoke online business applications. You will be developing,...

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  • Mind your (body) language in meetings

    By Paul on May 30, 2010

    Crossing arms has never been the same since I read Persuasion (James Borg, 2007, Pearson Education). I strongly recommend the book for its great insights into body language, memory control and conversational dexterity. This great infographic is another reminder of how important both mastering and interpreting non-verbal communication is and also how many times we come across people in...

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  • New website lands substantial new business opportunity for Baker Tilly International 

    By Paul on May 25, 2010

    Good branding, relevant content and clear navigation lead to valuable user experiences that can drive revenue generation. Within two months from launch, the Baker Tilly International website (designed, developed and supported by Skyron) landed a substantial new business opportunity. A Global FTSE 100 company  looking for tax compliance and advisory services in 25 European countries reviewed Baker Tilly International...

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  • 5 steps to transforming your consumption of B2B news with mobile RSS

    By Paul on May 17, 2010

    Search for “B2B Marketing” on Google and this is what you get: 390,000 results in the last 30 days 124,000 in the past 7 days 18,700 in the past 24 hours This staggering flow of information consists of content such as  white papers, research, agency solutions, advertorials, case studies, blog posts, editorial stories, news and real-time content. You’d be...

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  • How to manage your content for ROI

    By Paul on May 9, 2010

    Your organisation is an unstoppable content generation machine. Whether you are in technology, telecommunications, publishing, financial or professional services, think about how much content you produce: news, press releases, research reports, white papers, case studies, insights, sales presentations, proposals, copy for your brochures, websites, products, solutions, manuals and the list goes on. Usually, content appears to just happen; nobody...

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  • RingRing Media appoints Skyron to push proposition with new website

    By Paul on April 25, 2010

    RingRing Media, the fast growing international mobile media agency, has appointed  Skyron to shape and promote their brand, proposition and services to a global audience with a new website. The website will convey the company’s ethos, global reach, multinational clients  and focus on delivering value via a visually rich interactive experience. RingRing Media manages international multi-million dollar mobile campaigns...

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  • Is it time to bury the Sales Funnel? Here is a better concept…

    By Paul on April 23, 2010

    I used to like the sales funnel. It made sense, was easy to understand, and had universal appeal. Unfortunately, the sales funnel has had its day. The world of marketing and business development has moved on and the funnel is not an accurate representation of the sales process anymore. Here are 3 reasons why: It’s a one way process...

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  • Analytics help News International uncover the lead generating power of their B2B website

    By Paul on April 16, 2010

    The website of News International Commercial (NIC – the trade marketing arm of NI)  is a typical B2B exercise. It promotes the brand, showcases products and features case studies, news, insights and contact information. And like a lot of other B2B websites it could easily be left to its own devices  condemned to a sad life of brochureware insignificance....

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