• Hiring: ASP.NET Web Developer, permanent, London SE1, £30K-£40K pa (Get Umbraco training!)

    By Paul on September 23, 2010

    Skyron is a busy and growing digital communications agency in SE1, London. We have a fantastic client list and a great portfolio. Our services include web development, online marketing, SEO and analytics. About the role You will work on a variety of web projects including corporate sites, content management systems and bespoke online business applications. You will be developing,...

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  • RSS feed without content? Would you send an empty email with only a subject line?

    By Paul on September 15, 2010

    As an avid user of RSS and Google Reader I find feeds without content really irritating. An example is Marketing Week’s feeds that arrive with only a subject line and with nothing else. Marketing Week must be pretty confident that their subjects are attractive enough to incite double action. I say double action, because the user has to first...

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  • Salamander appoints Skyron for brand refresh and to drive effective digital communications

    By Paul on September 8, 2010

    Salamander are an award-winning company offering Enterprise Performance Governance solutions and software to the Defence, National Security and Private sectors. Salamander has a number of requirements: a refreshed visual identity, more clarity in its brand communications and a website and other digital channels that fully exploit the company’s extensive intellectual capital for marketing and lead generation purposes. Salamander is...

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  • Migrating content from your old website? Here is a simple, yet über-effective tip…

    By Paul on August 28, 2010

    Thousands of pages, countless sections and subsections, hidden forms, forgotten PDFs and a global navigation buckling under the weight of 5 years worth of constant updates and additions. And now it has to be you in charge of migrating this unruly mess to your organisation’s brand new website and CMS. It took years of hard work for the content...

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  • News International B2B campaign converts over 75%

    By Paul on August 19, 2010

    News International Commercial launched a week-long campaign to boost brand awareness  of The Sun amongst planners and buyers from London’s top media agencies. The strategy was for 5 days to immerse the audience into The Sun brand, to engage them with daily entertainment and to present them with cold, hard success facts about the newspaper. The campaign was extremely...

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  • iPad advertising will create amazing opportunities for B2B brands

    By Paul on August 12, 2010

    We have been commissioned to create some engaging interactive advertising for a global B2B brand that will run on a publisher’s iPad application. Having spent some time reviewing the best and most adventurous advertising on iPad apps it feels like we are back in the late 90s when a few pixelated GIF banners went on to profoundly transform the...

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  • We have moved!

    By Paul on July 31, 2010

    But haven’t gone too far – would never want to betray our life-long commitment to SE1. We are now literally next door to Waterloo station. New details: Skyron The Old School Exton Street London, SE1 8UE T: +44 20 7928 1490 F: +44 20 7681 3210

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  • Hiring: Umbraco Developer, permanent, London SE1, £35K pa

    By Paul on July 29, 2010

    Skyron is a busy and growing digital communications agency in SE1, London. We have a fantastic client list and a great portfolio. Our services include web development, online marketing, SEO and analytics. Umbraco is quickly becoming our CMS of choice, so we are looking to strengthen our skills in the area. About the role You will work on a...

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  • “mailto” links are bad for B2B business

    By Paul on July 12, 2010

    We have banned the use of “mailto” links at Skyron. “mailto” links are costing you leads and there is absolutely no reason for their existence on your B2B website. “mailto” links give you no control: No control over the user experience. Your prospect arrives to your  well designed, carefully written and lovingly maintained webpage and she decides to get...

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  • Skyron launch B2B lead generation microsite for The Sun Classifieds

    By Paul on June 29, 2010

    The Sun Classifieds team are targeting the recruitment sector with a new message and a lead generation campaign. At the heart of the campaign is the microsite designed and built by Skyron. The purpose of the microsite is to communicate the wide and diverse readership of The Sun, to share insights about reach and engagement and to encourage new...

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