• Can’t see the money in B2B Social Media? Six reasons why you should still engage

    By Paul on November 19, 2010

    In the exciting world of B2C, social media is not hard to justify. Consumer brands do an excellent job in engaging with their fans and special offers can turn the ecommerce revenue tap on within minutes. But in the tough world or B2B, investing time, effort and hard earned cash in social media is much more difficult to justify....

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  • Finally! LinkedIn adds more functionality to Company pages

    By Paul on November 11, 2010

    Company pages have been the weakest LinkedIn feature, until now. LinkedIn has finally added more functionality to the Company pages making them a far more powerful feature. The brand new Products & Services section allows every company to add a very detailed and comprehensive portfolio of their offering onto their LinkedIn Company profile. This is a fantastic opportunity for...

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  • Royal College of Surgeons appoints Skyron for new website strategy and design

    By Paul on November 1, 2010

    The Royal College of Surgeons is an extraordinary organisation blending a tradition dating back to the fifteenth century with the latest cutting edge developments in medicine. Its complex set of services and the  multitude of audiences, both within and outside the medical profession, require a well considered and crafted online  proposition that delivers value to all stakeholders. Skyron won...

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  • MarketingSherpa: Expected Changes in B2B Marketing Budgets for 2011

    By Paul on October 20, 2010

      Interesting figures from MarketingSherpa. This definitely reflects our experience so far this year. Companies we have been talking to about such activity over the past two years now decide to act, whereas others who preferred to turn a blind eye now they are all ears. MarketingSherpa: New Chart: Expected Changes in B2B Marketing Budgets for 2011.

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  • Hiring: XHTML/CSS Front-end Web Developer, permanent, London SE1, £30K – £40K pa

    By Paul on October 1, 2010

    We are looking for a talented front-end web developer to build corporate websites, intranets and campaign microsites. Skyron is a busy and growing digital communications agency in SE1, London. We have a fantastic client list and a great portfolio. Our services include web development, online strategy and marketing, SEO and analytics. About the role You will be working with...

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  • Using LinkedIn for new business – A guide for Hunters and Farmers

    By Paul on September 29, 2010

    What’s your approach to sales? Are you a hunter or a farmer? Do you play the numbers game and go for the shortest and straightest line to a close, or would you rather build a strong network of long term relationships and pick up new business along the way? LinkedIn enjoys global recognition as a networker’s heaven, but it...

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  • MMC Ventures appoints Skyron to develop new website

    By Paul on September 28, 2010

    MMC is a venture capital firm that invests in fast-growing UK companies. The aim is to attract and capture interest from prospective investors and entrepreneurs, and bring the website in line with the new brand (MMC have recently rebranded). Skyron won a four-way competitive pitch to design the new website and develop an Umbraco based CMS, and to continue...

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  • Time-wasting enquiries down 90% after website delivers the right content to the right audience in the right format

    By Paul on September 24, 2010

    Here is another great example of a classic scenario: great content meets loving audience and they live happily ever after. We developed this website for a single reason: to provide a small and targeted group of people – advertising production professionals – with the information they need to do their job better – ad specs and delivery details. Previously,...

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