News International B2B campaign converts over 75%

News International B2B campaign converts over 75%

News International Commercial launched a week-long campaign to boost brand awareness  of The Sun amongst planners and buyers from London’s top media agencies.

The strategy was for 5 days to immerse the audience into The Sun brand, to engage them with daily entertainment and to present them with cold, hard success facts about the newspaper. The campaign was extremely targeted and included product sampling, daily quizzes, prize draws and plenty of factual information. Skyron created, hosted and supported all the digital assets including 5 quizzes, registration, winner selection facility and a series of email announcements and reminders starting a few days before the campaign kicked off and ending a few days after.

The B2B campaign was extremely well received with over 75% of people visiting the microsite registering for the daily prize draws.

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