Channel Partner Extranets: Evaluating the acquisition potential of 12 public homepages

Channel Partner Extranets: Evaluating the acquisition potential of 12 public homepages

Most partner extranets have a public homepage that fulfils two main purposes: allows existing members to log in and attempts to attract prospective members. As part of our market research for a client, we reviewed 12 such public homepages (as well as the rest of the acquisition content) and below we present a quick evaluation. The extranets belong to global technology companies with each operating a complex network of partners. Unfortunately, with the exception of Microsoft, the overall quality of the user experience ranges from mediocre to poor.

A few notes on the evaluation below:

  • Each channel ecosystem works differently, so in some cases acquisition of new members might sit quite low on a homepage’s list of objectives. Nevertheless, for the purpose of this evaluation, wherever we saw even the smallest “Register”, or “More info” call to action we made the assumption that acquisition is indeed a key objective.
  • Most global organisations have localised partner extranets and some even have dedicated partner extranets for different product lines. To keep things simple we evaluated the homepage of only a single partner extranet from each organisation.
  • Regarding the scoring numbers: 5 is best and 1 is worst

 

Microsoft Partner Network

  • Appeal of visual design: 4
  • Strength and clarity of proposition: 3
  • Good usability: 4
  • Depth of content: 5
  • Prominence of call to action: 5
  • Total score: 21


Brother Preferred Partner Program

  • Appeal of visual design: 2
  • Strength and clarity of proposition: 5
  • Good usability: 4
  • Depth of content: 5
  • Prominence of call to action: 4
  • Total score: 20

Oracle PartnerNetwork

  • Appeal of visual design: 3
  • Strength and clarity of proposition: 2
  • Good usability: 4
  • Depth of content: 3
  • Prominence of call to action: 4
  • Total score: 16

Lexmark PartnerNet

  • Appeal of visual design: 3
  • Strength and clarity of proposition: 4
  • Good usability: 3
  • Depth of content: 1
  • Prominence of call to action: 4
  • Total score: 15

Dell Partner Direct

  • Appeal of visual design: 3
  • Strength and clarity of proposition: 2
  • Good usability: 3
  • Depth of content: 2
  • Prominence of call to action: 1
  • Total score: 11

Samsung Power Partner Programme

  • Appeal of visual design: 2
  • Strength and clarity of proposition: 3
  • Good usability: 3
  • Depth of content: 1
  • Prominence of call to action: 1
  • Total score: 10

Canon PartnerNet

  • Appeal of visual design: 2
  • Strength and clarity of proposition: 0
  • Good usability: 3
  • Depth of content: 1
  • Prominence of call to action: 2
  • Total score: 8

Toshiba Partner Login

  • Appeal of visual design: 4
  • Strength and clarity of proposition: 0
  • Good usability: 3
  • Depth of content: 1
  • Prominence of call to action: 0
  • Total score: 8

HP Partner Portal

  • Appeal of visual design: 3
  • Strength and clarity of proposition: 0
  • Good usability: 3
  • Depth of content: 1
  • Prominence of call to action: 0
  • Total score: 7

Cisco PartnerCentral

  • Appeal of visual design: 1
  • Strength and clarity of proposition: 1
  • Good usability: 3
  • Depth of content: 1
  • Prominence of call to action: 1
  • Total score: 7

OKI PartnerNet

  • Appeal of visual design: 0
  • Strength and clarity of proposition: 0
  • Good usability: 2
  • Depth of content: 1
  • Prominence of call to action: 0
  • Total score: 3

Ricoh Reseller Programme

  • Appeal of visual design: 1
  • Strength and clarity of proposition: 0
  • Good usability: 2
  • Depth of content: 0
  • Prominence of call to action: 0
  • Total score: 3

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